While footwear sales are expected to have ended 2024 on a high note, overall retail sales were more subdued than in the previous year, suggesting that consumers were cautiously optimistic throughout the year. However, rising inflation in the final months of the year appears to have made them wary again and import figures suggesting that retailers will need to stock up again may be hard to come by, as the tariffs imposed by the Trump administration on goods from Mexico, Canada and China have caused some instability. While the outlook for 2025 is not negative, it is certainly not euphoric