Metaverse
Futureverse teams up with Reebok
The AI and metaverse technology and content company has partnered up with Reebok to help the footwear brand expand the ways consumers can interact with its products
Ferragamo opens NFT booth in Soho's concept store
The space, conceived as a new retail experience and creative hub, includes a hologram sneaker customization tool and an immersive NFT boot that allows customers to create their digital artwork
Burberry renews partnership with Myhtical Games
The luxury group revealed its second NFT collection with Mythical Games in its flagship Blankos Block Party. The collaboration includes social spaces for communities within the game
Clarks ventures into the metaverse
The British label has launched the Cicaverse immersive experience on Roblox to celebrate the children’s unisex sneaker style, Cica, in partnership with the metaverse development studio Melon
Asics and StepN launch co-branded NFT sneakers
The Japan-based company and the move-to-earn running app StepN have joined forces to release the Stepn x Asics NFT Sneaker Mystery Box collection exclusively on Binance NFT Marketplace
Fly London steps into the metaverse
The Portuguese footwear brand has taken its first steps into the metaverse with four mini-games and a shop on the Roblox platform, which will be accessible from the 31st of May
Nike and Rtfkt studio release first digital sneakers
The collection of eight co-branded digital sneakers, dubbed Nike Cryptokicks, is modelled after the Nike Dunk sneaker and signs the brand’s entrance into digital clothing
Adidas launches digital Ozworld experience
To celebrate the release of the latest Ozworld collection, adidas Original has launched the world’s first personality-based AI-generated avatar creation platform
Skechers to open experiential store in metaverse
The US-based footwear giant has announced that it will open an experiential store in the Fashion District of Decentraland, the Ethereum-based virtual world- 1
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Footwear Consumer 2030
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