"The Supreme People's Court, the highest authority in the Chinese judiciary system, has, for the first time, ruled to defend the intellectual property rights of a non-Chinese company", stated the Italian luxury menswear brand Ermenegildo Zegna, having won a case against a Chinese business selling accessories and apparel under the name "Yves Zegnoa".
 
The court highlighted that "imitating the Italian brand's logo, which enjoys strong recognition and reputation in China, a country in which the label has been present for close to 30 years, represented a violation of its intellectual property rights".

This decision is strong different from previous ones where at most a passing similarity between the two brands has been acknowledged.
 
"This decision is particularly important, not only because it protects our intellectual property rights in China [...], but also because it confirms the positive progress being made in Chinese jurisprudence regarding protection of competition. This progress is moving towards an increasingly fair and unprejudiced market, regulated in the interests of all national and international companies operating in China", commented Ermenegildo Zegna CEO Gildo Zegna.