Companies

Zalando forecasts accelerated growth for 2025

Mar 20, 2025 Germany

After a strong performance in 2024, driven by both business-to-consumer (B2C) and business-to-business (B2B) growth vectors, the German multi-brand online company foresees continued growth in 2025

In 2024, Zalando reported a gross merchandise volume (GMV) of 15.3 billion euros and a revenue of 10.6 billion euros. This represents an increase of 4.5% and 4.2% respectively on a comparable basis to the previous year. In particular, B2C revenue was 9.6 billion euros, up by 3.8% year-on-year, and B2B revenue was 952.6 million euros, up by 11.5% year-on-year.

The company’s adjusted EBIT reached 511 million euros last year, up from 350 million euros in 2023, exceeding the updated guidance of 440 to 480 million euros. The adjusted EBIT margin increased to 4.8% from 3.5%, supported by strong operational efficiencies and a higher B2C gross margin, which increased by more than 2 percentage points year-on-year to 43.5%.

At the end of 2024, Zalando’s active customer base grew to a record 51.8 million, an increase of 4.5% from the previous year.

“Our ecosystem strategy is progressing well and is our exciting new North Star. It has already contributed to a strong financial performance in 2024, and we now accelerate our execution efforts and invest to capture future growth”, said Robert Gentz, Zalando co-CEO.

He continued: “In our B2C growth vector, we are rolling out our updated loyalty programme, expanding our lifestyle offerings in areas such as sports, and inspiring customers through exciting content integrations. In B2B, we are almost doubling the markets we are operating in and offering more advanced software and logistics solutions to serve brands’ and retailers’ own webshops and apps”.

For 2025, Zalando expects GMV and revenue to grow between 4% and 9% respectively, as compared to 2024, and adjusted EBIT to reach a level between 530 million euros and 590 million euros. The guidance does not take into account the effects of the planned acquisition of Hamburg-based ABOUT YOU.

Image Credits: corporate.zalando.com

Germany Companies ecommerce Online Results Year Results Zalando