Diane von Furstenberg has been part of Zalando’s portfolio of Designer brands since 2018, but this partnership elevates their relationship. From now on, all DVF designs, including the iconic wrap dress, will be available exclusively on Zalando in all 25 of its markets, making it the only European retailer to offer DVF in addition to dvf.com and the DVF Brussels boutique. In addition, Zalando’s focus on digital innovation and contemporary storytelling will enable DVF to reach a new generation of fashion customers.

“Zalando shares our vision to empower women and offer them quality clothes that make them feel confident”, said Diane von Furstenberg. “I’m excited to see this partnership reach a new generation of women”.  Graziano De Boni, CEO of DVF, added: “Zalando is the ideal destination for DVF in Europe. It fits our DTC-focused global strategy of exclusive major retail distribution partnerships around the world”.

Zalando co-founder David Schneider highlighted that “Diane von Furstenberg is a true fashion icon”. “Our shared values of empowering confidence and self-expression through fashion, paired with Zalando’s strategic focus on quality partnerships and inspiring storytelling, make this a great match. We’re excited to bring DVF’s iconic designs exclusively to our platform and share her inspiring story with our European community of more than 50 million active customers”.

The exclusive partnership will be celebrated with a consumer-facing marketing campaign on Zalando in March 2025.