Wolverine Boots sells 140 pairs for 1.40 USD to celebrate its 140 years
The division of Wolverine Worldwide is giving 140 people the opportunity to purchase its limited-edition 1000 Mile Boot for 1.40 US dollars on the occasion of its 140th anniversary
Wolverine Boots is inviting customers to visit wolverine.com/140 from the 29th of September to the 16th of October and enter a contest to win a pair of its 140th anniversary 1000 Mile Boot, which was inspired by the first 1000 Mile introduced over a century ago. Winners will be notified on the 24th of October and given priority access to purchase, while the remaining boots will be made available from the 26th of October for 415 US dollars.
Handcrafted in the US, this limited-edition boot will feature Wolverine Boots' vintage logo on the tongue, antique brass hardware, and a premium Horween leather upper with a 'Wolverine 1000 Mile' stamp on the collar and 'Since 1883' engraved into the sole and lining. In addition, each purchase includes a personalized boot bag and an exclusive 140th-anniversary hangtag.
"We couldn't think of a better way to celebrate the past, present, and future of our brand than to create a limited edition of our iconic, handcrafted in America boot. Wolverine has been known for our 1000 Mile boot for over 100 years and give back to our consumers, new and old, is a fun way for us celebrate”, commented Tom Kennedy, President of Wolverine Boots and Wolverine Worldwide's Work Group.
Image Credits: prnewswire.com