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Wock's solidarity initiative

May 8, 2020 Portugal

Under the motto We are for you (Somos por ti in Portuguese), professional footwear company Wock has joined the efforts to fight the Covid-19 impacts and will donate 3000 pairs of shoes to healthcare professionals

Being a company focusing on products which are essential as personal protective equipment Wock decided it could be active in the efforts to fight the Covid-19 impact. The brand, part of the Procalçado group's portfolio, has set up a project with an aim to donate footwear to Portuguese professionals who fight on a daily basis the Covid-19 pandemic in Portugal.

"Although we are facing a phase in which the demand for our products has increased significantly, as our footwear is in fact a true Personal Protective Equipment, we wanted to support professionals who are fighting a fight that belongs to all of us", commented José Azevedo Pinto, CEO of Wock.

The initiative Somos por ti (We are for You) allowed the company to support more than 50 teams and institutions, covering a large part of the Portuguese territory and reaching 3 000 professionals on the front line of the Covid-19 fight.

The Procalçado Group, which started its activities in the components for footwear, has since then launched the Lemon Jelly and Wock brands. The Wock brand is present in more than 60 countries on 5 Continents. More information can be found at the brand's website HERE.

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