“Consumer confidence declined slightly in October, following a sharp improvement in September”, stated Lynn Franco, Senior director, economic indicators, The Conference Board. “Consumers’ assessment of current conditions improved while expectations declined, driven primarily by a softening in the short-term outlook for jobs. There is little to suggest that consumers foresee the economy gaining momentum in the final months of 2020, especially with COVID-19 cases on the rise and unemployment still high.”

Consumers’ assessment of current conditions improved further in October. The percentage of consumers claiming business conditions are “good” was virtually unchanged, from 17.6% to 17.5%, but those claiming business conditions are “bad” decreased from 37.0% to 33.9%. Consumers’ assessment of the labour market was more favourable. The percentage of consumers who said jobs are “plentiful” increased from 23.6% to 26.5%, while those claiming jobs are “hard to get” decreased slightly from 20.3% to 19.9%.

Consumers are now less optimistic about the short-term outlook than a month ago. The percentage of consumers expecting business conditions will improve over the next six months decreased slightly from 36.7% to 36.3%, while those expecting business conditions would worsen increased from 15.8 % to 17.0%. Consumers’ optimism regarding the job market was mixed. The proportion expecting more jobs in the months ahead increased slightly from 32.9% to 33.2%, but those anticipating fewer jobs also increased, from 16.1% to 20.2%. Regarding their short-term income prospects, the percentage of consumers expecting an increase improved from 17.3% to 18.4%, but the proportion expecting a decrease also increased, from 13.0% to 14.2%.

About the Survey

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a global provider of information and analytics around what consumers buy and watch. The cut-off date for the preliminary results was the 16^th of October.