Taking this occasion, Under Armour also announced that a limited number of its red winter boots and training shoes, featuring Team Canada's mark, will be available for purchase leading up to the Olympic Winter Games through underarmour.com/en-ca, as well as through retail partner Sport Chek via sportchek.ca exclusively. 

"This new Under Armour partnership is ultimately about providing the most innovative and high performance footwear for our athletes. The COC is very proud to be Under Armour's first ever National Olympic Committee partner and we look forward to partnering with their brand at the PyeongChang 2018 Winter Games and beyond", stated Derek Kent, CMO, Canadian Olympic Committee

Courtney Carlson, VP North America Marketing, Under Armour added: "As Under Armour's first partnership with the Canadian Olympic Team, we are proud to support Team Canada's Olympic pursuit and provide state-of-the-art high performance footwear to the talented roster of athletes".

This is Under Armour's first sponsorship with a National Olympic Committee. Team Canada athletes will first appear in Under Armour high performance footwear at the Olympic Winter Games PyeongChang 2018 Opening Ceremony.

Team Canada will be provided with the following winter boots, running and training shoes:
The UA Govie Boot: The ColdGear Reactor™ active insulation in these boots will provide superior comfort for the PyeongChang winter and the UA Storm™ waterproof membrane provides breathability. The boots feature an iconic Canadian design and bright red colour which will be sure to stand out in the opening and closing ceremonies;
UA HOVR Phantom CT running shoe: The Canadian Olympic Team athletes will be among the first to wear the new UA HOVR running shoe for their final preparations. UA HOVR is engineered to provide the ideal combination of cushioning and energy return without compromise;
UA Ultimate Speed training shoe: This dynamic training shoe presented in Canadian colours, is designed to support low-to-high impact training. The shoe has a dual density midsole with Charged Lite Cushioning in the forefoot for a responsive ride and a firm EVA foam in the heel for stability.