Pictures, widely shared on social media, from the launch of the new Chinese sportswear company showed a logo extremely similar to Under Armour’s.

“Under Armour is aware of the Uncle Martian launch event. Uncle Martian’s uses of Under Armour’s famous logo, name, and other intellectual property are a serious concern and blatant infringement. Under Armour will vigorously pursue all business and legal courses of action”, a statement from the US company read.

The US-based brand has been enjoying considerable recent success in China, and Uncle Martin is being accused of trying to take advantage of this popularity.

“Uncle Martian’s uses of Under Armour’s famous logo, name, and other intellectual property are a serious concern and blatant infringement. Under Armour will vigorously pursue all business and legal courses of action,” Erick Haskell, Managing Director of Under Armour Greater China, said in the statement.

According to local media, Uncle Martian’s parent company is Tingfei Long Sporting Goods, a sports shoe manufacturer based in the south-eastern province of Fuijan.