Under Armour inaugurated its first-ever Connected Fitness digital headquarters in Austin (Texas) last week, in a new commercial development near the restored City of Austin Power Plant. The new office currently employs more than 100 industry-leading engineers, data scientists, designers, and product innovators in digital health, fitness, and sports and is expected to grow substantially by the end of the year.

The Under Armour Connected Fitness platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. Under Armour announced their Connected Fitness office will take more than 35 000 square feet, occupying the second floor of the adjacent building to the City of Austin Power Plant. The Under Armour Connected Fitness team will focus on building the company’s digital products.

The product suite was strengthened with the MapMyFitness acquisition in 2013, and solidified with the recent additions of Endomondo and MyFitnessPal. Collectively, Under Armour has a digital community of more than 120 million unique members worldwide.

“In the last six months we more than doubled the size of our Connected Fitness team. Our brand’s trajectory in the digital space is unprecedented, and we’re building the most equipped and talented team to deliver products that will change lives everywhere through health and fitness technology”, stated Robin Thurston, Chief Digital Officer of Under Armour, adding: “The talent we have secured and on-boarded is monumental, and our Connected Fitness team is poised to advance the entire landscape of the technology industry.”

Under Armour, Inc., incorporated in August 1996, is engaged in the development, marketing and distribution of apparel, footwear and accessories for men, women and youth. Most of its products are sold in North America. Internationally, Under Armour sells its products in certain countries in Europe, though a third party licensee in Japan, and via distributors in other foreign countries. In addition, in 2012 the company opened a store in China. In November 2013, the Company acquired MapMyFitness.

For more information about Under Armour, Inc. please refer to the company’s website.