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Trends in athletic footwear
Many countries are still under some sort of restrictions that includes the practice of most collective sports and the use of indoor gyms. What is the expected impact in athletic footwear sales?
During the lockdowns, restriction of movement impacted people's activities and as a consequence we all spent more time than we usually do at home. That had an impact on consumption patterns. On top of that with many non-essential stores closed brick and mortar took a major hit, which for most brands, as not sufficiently offset by the online.
As people spent more time at home consumption of housing and gardening items increased in some countries, while in others, an increasing demand for technology related products was also registered.
Footwear, clothing and fashion in general took a major hit in the last few months, resulting from more time spent of home, the cancelation of events and the limitation in many activities. As retail re-opens many questions arise relating to the magnitude and length of the recovery in these industries in particular. As many countries are still under some sort of restrictions that includes the practice of most collective sports and the use of indoor gyms. Therefore, athletic footwear sales are likely to continue down, but sales of specific products related to outdoor activities, individual sports or running may evolve positively.
As people spent more time at home consumption of housing and gardening items increased in some countries, while in others, an increasing demand for technology related products was also registered.
Footwear, clothing and fashion in general took a major hit in the last few months, resulting from more time spent of home, the cancelation of events and the limitation in many activities. As retail re-opens many questions arise relating to the magnitude and length of the recovery in these industries in particular. As many countries are still under some sort of restrictions that includes the practice of most collective sports and the use of indoor gyms. Therefore, athletic footwear sales are likely to continue down, but sales of specific products related to outdoor activities, individual sports or running may evolve positively.
In this new context, the World Footwear prepared a new Guidebook with Business Tips and Health and Safety Recommendations for Brand Managers and Retailers.
About the World Footwear Guidebook for Re-opening Retail
In this new prospect we are all living the World Footwear has prepared a Guidebook to support retailers and brand managers in this prospect by providing 30 business tips and 70 health and safety recommendations that might be useful in the return to their activities. Trends and Business Tips focus on Inventory; New Shopping Experience; Comfort at Home; Buy Less, Buy Better; Supply Chain: From Global to Local; All Together: Cooperation to Thrive and Digital Presence. Health and Safety Recommendations cover: Re-opening the Store; Access and Circulation in the Store; Social Distancing; Spaces; Individual Protection Measures; Ventilation; Cleaning and Disinfection; Payments; Orders and Mail; Returns, Exchanges and Repairs; Other Considerations in Store; E-commerce and Online Presence and Employees.You can download the complete report below by logging in or creating a free of charge account