Born in 1989, Charlie was made by the hands of skilled craftsman to be robust, durable and trustworthy. Made to last and resist. Charlie has seen all the continents and oceans with his owner, Andy.

This are the messages of Belcinto's new campaign featuring Charlie, the first travel bag made by the company, which was founded in 1961. Belcinto started by producing belts and school bags, but later expanded its production to lady’s bags, wallets and travel bags. Nowadays, the company produces a large range of items like belts for man, woman and children, braces, lady’s bags, briefcases, travel goods and caps, among others.

Mostly made in superior quality leather, the products are already well known of the consumer as products of high quality and robustness. Charlie, which has been around for some decades, represents all those values.

As sustainability is at the core of most conversations and on the minds of many consumers, Charlie aims to be the personalification of a durable and sustainable product.