Portuguese exports of children’s footwear increased by 42% over the past five years reaching a total amount of 125 million euros by the end of 2015. A business segment with high growth potential in one of the most dynamic footwear industries in the worldwide arena.

“Portugal exports 5 million children’s pairs of shoes each year. It is a very specific segment with great demand. Combining the skills and know how acquired by the Portuguese companies throughout decades of work in this industry with the most modern design and a profound sense of commitment to the market needs, the Portuguese footwear industry can make a difference in this highly demanding segment”, stated Fortunato Frederico, APICCAPS’ President.

With this in mind, the Portuguese Association has launched a communication campaign with the designation “The Coolest Shoes in the World”.

Increasing exports, conquer new clients, and strengthen the recognition of the Portuguese industry in new markets are the main goals of this campaign, developed in line with the sector’s internationalization and communication strategy developed under the motto: “Portuguese Shoes: Designed by the Future”.