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Tennis Canada and Fila announce major national partnership

Feb 4, 2016 Canada
Tennis Canada and Fila announce major national partnership
As part of the partnership Fila will become official athletic apparel and footwear partner of Tennis Canada
Tennis Canada announced that Fila will become its Official Athletic Apparel and Footwear partner. The multi-year deal will also make Fila a silver sponsor of Rogers Cup presented by National Bank, in Montreal and Toronto.

Fila will become the exclusive apparel and footwear provider for all Tennis Canada properties, including Rogers Cup on-court and off-court clothing, Davis Cup and Fed Cup official uniforms, senior, junior and wheelchair national and international events, as well as all Tennis Canada officials, and national training centre participants. As part of the partnership, Fila will work with Tennis Canada to create a co-branded line of clothing and accessories that will be available for public purchase in-store and online. A launch of this product line is scheduled for Summer 2016.

“We are absolutely thrilled to be working with Fila on this landmark clothing partnership for tennis in Canada”, stated Rob Swann, Vice-President, Chief Commercial Officer for Tennis Canada.

 “We are excited to be a part of the Tennis Canada family”, stated Jon Epstein, President of Fila North America, adding: “This milestone partnership will be at the forefront of our efforts to grow FILA’s market share in Canada, as we continue to expand our footprint in today’s game. Fila has a rich heritage in the world of tennis with a reputation for excellent quality and style, and we are pleased to extend our apparel and footwear offerings to Canadian players and fans. We look forward to developing a successful relationship with Tennis Canada.”

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