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Sustainability concerns more relevant than fashion trends
When asked about the factors considered to be the most relevant in determining the evolution of sales of each category of footwear, our experts’ answers point to a raising relevance of the sustainability concerns
Purchasing power and price continue to be recognized as the most important drivers, by this order, but sustainability concerns are now considered more important than fashion trends (+4 p.p. and -4 p.p. of responses, respectively, in comparison to the previous edition).
The importance attributed to sustainability has been growing from edition to edition.
(Autumn 2019 corresponds to the first edition of our semiannual survey conducted in the last quarter of 2019. Spring 2020 represents the second edition and so on)
North America is the only continent where fashion trends continue to surpass sustainability trends in importance.
Although fashion trends are more relevant in this continent than in any other, its relative importance decreased from 80% of responses in the previous edition of this survey to 45% in this one. Fashion trends are also considered more important than sustainability concerns by traders, but not by respondents in other lines of business.
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Contents
About the SurveyExecutive Summary
Business Context
Quantity
Prices
Difficulties
Types of Footwear
Possible Explanations
Retail Channels
Footwear Consumption in the US not keeping pace with the rest of the World
Consumption Expectations
The Importance of Different B2B Marketing Tools
Priorities for Post-COVID Investment
About the Business Conditions Survey
In 2019 the World Footwear has created the World Footwear' experts panel and is now conducting a Business Conditions Survey every semester. The objective of the World Footwear Experts Panel Survey is to collect information regarding the current business conditions within the worldwide footwear markets and then to redistribute such information in a way it will provide an accurate overview of the situation of the global footwear industry.
The fourth edition of this online survey was conducted during the month of March 2021. We have obtained 141 valid answers from 42 countries, 52% coming from Europe, 21% from Asia, 14% and 8% from North and South America, respectively, and 5% from Africa. More than one third (35%) of the respondents are involved in footwear manufacturing (manufacturers), 20% in footwear trade and distribution (traders) and 45% in other footwear-related activities such as trade associations, consultancy, journalism, etc. (others).
The fourth edition of this online survey was conducted during the month of March 2021. We have obtained 141 valid answers from 42 countries, 52% coming from Europe, 21% from Asia, 14% and 8% from North and South America, respectively, and 5% from Africa. More than one third (35%) of the respondents are involved in footwear manufacturing (manufacturers), 20% in footwear trade and distribution (traders) and 45% in other footwear-related activities such as trade associations, consultancy, journalism, etc. (others).
Image credits: Markus Spiske on Unsplash
