World Footwear

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Survey reveals growing importance of digital retail channels will continue

Survey reveals growing importance of digital retail channels will continue
The results of the latest World Footwear Business Conditions Survey have been published. Over half of respondents anticipate an increase in the share of digital retail channels over the next three years
Since the first edition of this survey, we have asked our panel of experts about their expectations regarding the evolution of retail channels' share in total footwear sales in their countries. Over half of respondents anticipate an increase in the share of digital retail channels over the next three years, with slightly stronger prospects for own-brand online stores compared to multi-brand or general online sellers. 

While forecasts for physical stores are more moderate, they remain positive. Among these, large-scale retail is expected to perform best, with 48% of respondents predicting an increase in its importance, though the balance of extreme responses is smaller (31 percentage points).

Expectations for own-brand and multi-brand physical retail stores are considerably weaker but still more optimistic than for other unspecified retail channels.


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Contents

Executive Summary
Business Context
Health of the Business
Employment Level
Prices
Quantity
Difficulties
Retail Channels
Footwear Consumption to Increase by 8.4% in 2025
Asia to Present the Fastest Growth in Footwear Production
3D Printing in the Footwear Industry
About Survey


About the Survey

In 2019 the World Footwear has created the World Footwear Experts Panel and is now conducting a Business Conditions Survey every semester. 

The objective of the World Footwear Experts Panel Survey is to collect information regarding the current business conditions within the worldwide footwear markets and disseminate this information to provide an accurate overview of the situation of the global footwear industry. The eleventh edition of this online survey was conducted during the months of November and December 2024. 

We have obtained 107 valid answers, 49% from Asia, 21% from Africa, 18% from Europe, 6% from North America, 5% from South America, and 1% from Oceania. About half of respondents are involved in footwear manufacturing (manufacturers) or footwear trade and distribution (traders) and the other half in other footwear-related activities, including trade associations (12%), education and research (8%), consultancy (8%) and other activities (23%).


Previous Editions of this Bulletin can be found HERE