Organizations

Soles4Souls launches its first awareness campaign in the US

Aug 23, 2024 United States

The US non-profit Soles4Souls has launched its first national campaign in order to encourage Americans to donate shoes and apparel “that can open the doors of opportunity for millions of people”

“Help turn no into yes” is the theme of Soles4Souls’ first national campaign to showcase the transformative power of providing footwear and clothing to children in vulnerable communities.

“We know that a new pair of shoes can have a profound impact on a child’s life, especially as they prepare to return to school. It may seem simple, but the power of a pair of shoes is a step towards a brighter future for someone in need”, commented Buddy Teaster, CEO and President of the nonprofit.

According to Soles4Souls, in the US, 79% of children who have received new shoes from the organisation report that shoes were their greatest need. 97% of school partners also said they saw positive results in school attendance with new shoes.

The national campaign takes a full-funnel approach and aims to drive awareness and donations across a wide range of audiences. Phase 1 uses a mix of local awareness tactics, including meta, OOH and social and is supported by country singer Ashley Cooke, who has been brought on board as an ambassador to empower communities to donate to the cause and support the mission.

“I’m so excited and humbled to team up with Soles4Souls to help turn ‘No into Yes’ for millions of kids experiencing homelessness across the country. Growing up, I saw how important it is to have the right support and resources. Providing new athletic shoes to kids in need isn’t just about meeting basic needs, it’s about giving them the confidence and opportunity for a better tomorrow”, she said.

Phase 2 will launch later this year and will show how far a simple pair of shoes can go: from donation to delivery, the spot will illustrate how a simple pair of shoes can impact entrepreneurs, communities and the planet.

About Soles4Souls

Headquartered in Nashville, Tennessee, the organisation aims to turn shoes and clothing into educational and economic opportunities and has regional donation centres and warehouses around the world. “Since 2006, more than 94 million pairs of shoes and pieces of clothing have helped create opportunities for people across 137 countries”, it said.

Image Credits: prnewswire.com

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