Saucony names new chief marketing officer
The athletic footwear brand, owned by the US-based Wolverine Worldwide, has named Joy Allen-Altimare as global chief marketing officer with immediate effect
Allen-Altimare will be responsible for the development and execution of Saucony’s global brand initiatives, including brand positioning, direct-to-consumer strategies, advertising, digital strategies, international growth initiatives and the expansion of its global heritage lifestyle business. She will report directly to Rob Griffiths, Global Brand President, and join the senior leadership team.
“The whole Saucony team and I are excited to welcome Joy to the brand. She is a passionate change driver with an empathetic and inclusive approach to leadership and cultural transformation”, commented Griffiths.
With more than 24 years of experience, Allen-Altimare joins Saucony from Havas Media Network, where she served as chief revenue officer of North America. Before, she was chief marketing officer at Kindbody, a technology-enabled fertility clinic network, and chief revenue officer at EHE Health. Throughout her career, Allen-Altimare has become an expert advisor to organisations facing growth, innovation and technology challenges.
“Saucony is in an exciting period of growth, and as we focus on building a consumer-obsessed brand, part of that journey also requires establishing a winning workplace culture where everyone feels valued, invested and included. Joy possesses the abilities needed to achieve this, creating an aspirational brand and energizing people to always keep moving forward”, concluded Griffiths.
Image Credits: savoynetwork.com
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