Companies

Sanuk sold to Lolë Brands

Aug 26, 2024 Canada

The Canadian-based apparel company has acquired the outdoor lifestyle footwear brand, previously owned by Deckers Brands. The financial terms of the deal were not disclosed

According to Lolë Brands, the acquisition “will usher in a new era” for Sanuk, a Southern Californian brand known for its original styles and irreverent marketing, previously a division of Deckers Brands. The deal has also allowed the Canadian company to expand its portfolio of environmentally conscious consumer brands, following the acquisition of athleisure brand Époque Évolution last year.

Sanuk is expected to “benefit from a renewed investment to build on its core strengths, such as unique, consumer-centric products and marketing that differentiates the brand in the marketplace”, while taking an agile and progressive approach to marketplace management and customer service.

Katie Pruitt has been tapped to lead the brand in the role of Vice President and General Manager of the footwear brand. With more than 20 years of experience, she is expected to develop Sanuk’s strategy and prioritise direct-to-consumer and wholesale customers to drive innovation and growth. Sanuk will also relocate and open a new office in Los Angeles in the coming months.

“Sanuk is iconic for its disruptive spirit and loyal fanbase, and we’re pleased to welcome the brand to the Lolë family. We look forward to working alongside Katie and leveraging Lolë’s resources and partnerships to embark on a new stage of growth for the brand”, stated Todd Steele, CEO of the company.

Image Credits: sanukshoesuk.com

Canada United States Acquisitions Brands Companies Deckers Footwear Management