Revenue down by 48% at VF
The company announced first quarter results marked by a decline of 48% in revenue. VF took the hit of the COVID-19 pandemic with stores closures at global level
“VF is built for this moment, which is what gives us continued confidence and optimism. Our financial and operational rigor, the affinity consumers have for our iconic brands, and the progress we’ve made in recent years with our digital transformation have us well-positioned to not only manage the complexities of the current environment, but to drive long-term growth. As we continue through our fiscal year, we’ll build on the strengths we’re already seeing in the core elements of our strategy, including maintaining our strong cash and liquidity position and further accelerating our digital business worldwide, especially in China”, said Steve Rendle, VF’s Chairman, President and CEO.
Update on Retail
All of VF's retail stores in the APAC region, including Mainland China, re-opened during the first quarter. Over 90% of VF’s retail stores in the EMEA region re-opened during the first quarter, with most of the stores that remained closed located in the UK. In North America, 75% of all retail stores were open at the end of the first quarter. Additional stores have re-opened since the end of the quarter, partially offset by over 120 retail stores that have since temporarily re-closed due to localized resurgence of COVID-19 outbreaks and resulting government action and public health advisories. VF's wholesale customers in APAC, North America and EMEA have re-opened most of their retail stores.