Following feedback from both exhibitors and visitors, Pure London, Pure Origin, Scoop and Jacket Required’s SS21 editions will not take place this year: "The Hyve Group is rescheduling the London fashion shows for a variety of reasons, to ensure that the portfolio retains its status as a market leader, and that attendance and participation reflect the quality that these shows offer".  The next editions of the events will take place in February 2021.

Martin Arnold, Hyve Fashion Portfolio Director commented: “After closely monitoring the situation, and listening to our customers, we have taken the decision that our London shows will not take place this year. We have carefully considered hosting these shows later in the year, but after speaking with our customers we feel that this would not provide the value that they have come to expect. However, we are excited to connect with our industry at Fashion Together and look forward to welcoming everyone to Pure London, Pure Origin, Scoop and Jacket Required when they return to London in February 2021.”

In the meantime, the Hyve Group will be launching a digital-only forum designed to unite the fashion industry, called Fashion Together: "recognising the importance of connecting people as a crucial part of what the shows provide, Fashion Together will provide an exclusive seminar programme and practical advice designed to educate and inform delegates. This will take place from the 1^st to 2^nd September 2020 and is open to fashion brands and buyers".

As the UK events industry recovers from the coronavirus crisis, Pure London, Pure Origin, Scoop and Jacket Required will return to London to host their physical AW21/22 editions from the 14^th to the 16^th February in 2021.