Priyanka Chopra Jonas and Crocs donate to UNICEF
As part of her Brand Ambassador role with Crocs, Priyanka Chopra Jonas secured a partnership between the iconic shoe brand and UNICEF
In partnership with UNICEF Goodwill Ambassador and Crocs Global Brand Ambassador Priyanka Chopra Jonas, Crocs recently donated 25 000 pairs of Classic Clogs to underserved school children in Belize through UNICEF. This was the first of the two donations to be made to this region through this partnership, totalling 50 000 pairs, and it follows Crocs announcement award-winning actor, activist, and entrepreneur Priyanka Chopra Jonas would serve as a global brand ambassador for its 2020 “Come As You Are” marketing campaign. A special element of the partnership is this collaboration to jointly support UNICEF.
“At Crocs, we believe being comfortable in your own shoes is a first step to accessing quality education”, commented Heidi Cooley, Vice President of Global Marketing, Crocs, adding: “With this donation, we hope to deliver shoes to more than half of the student population attending primary and secondary school classes in Belize, while reducing the financial burden for their families.”
“As a global ambassador for UNICEF, I’m dedicated to connecting organizations that together can have a large and positive impact on children around the world. Working with Crocs to distribute more than 50 000 pairs of their Classic Clogs will have a tremendous impact on school-age children in Belize, reducing barriers to education, and easing social and peer-related stressors that come with not having basic everyday resources that many take for granted", commented Priyanka Chopra Jones.
Barriers to education in Belize include poverty, disability, late entry, and inadequate preparation for primary school, among other factors. In November, members of UNICEF USA and Crocs visited Belize, where they distributed an initial 25 000 pairs of Crocs – the first of two parts of this donation – to students.