Prada and adidas head into the metaverse
The brands have joined forces on a user-generated NFT and creator-owned art project. adidas for Prada re-source brings into metaverse their latest collaboration
The project adidas for Prada re-source features 3 000 digital images produced by creators in fashion, design and crypto to co-create a large-scale digital artwork inspired by the physical Re-Nylon collection.
Creatives were able to mint their work as an NFT, and the coder and digital artist Zach Lieberman was responsible for compiling them into a single mass patchwork. Nonetheless, participants were able to maintain full ownership rights over their contributions.
Lieberman’s final NFT is being auctioned on SuperRare, a pioneering marketplace for curated NFT artworks, from today, the 28th, until the 31st of January. Proceeds from the event are destined to Slow Factory, which, as reported, is a non-profit organization and institute working to “create education to drive meaningful solutions and inclusive communities”.
Image Credits: nftnow.com
Related news
Related Events
Related Organizations
-
-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
-
World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
-
-
-
-
-
Media Partners
Media Partners
-
Fotoshoe
Shoes Report
SERMA
ARS ARPEL