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Positive perspectives about the health of footwear business
Almost 60% of the respondents of the last edition of the World Footwear Business Conditions Survey seem confident regarding the health of their businesses. The 10th edition of the World Footwear Business Conditions Survey results are now available
Among producers and traders, the sentiment regarding the health of their businesses in the next six months is mostly positive.
Almost 60% of respondents seem confident, with 36.5% believing it will be strong and 23.1% anticipating it to be very strong. On the contrary, 7.7% expect it to be weak.
These perspectives exhibit variations across different lines of business and geographical regions. Producers are more optimistic than traders, and respondents from Africa demonstrate higher optimism levels compared to those from other continents.
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Contents
Executive SummaryBusiness Context
Health of the Business
Employment Level
Prices
Quantity
Difficulties
Retail Channels
Shift Towards Streamlined Production Lines is Anticipated
Influencer Marketing Evaluated as a Successful Tool for Footwear
About SurveyAbout the Survey
In 2019 the World Footwear has created the World Footwear Experts Panel and is now conducting a Business Conditions Survey every semester.
The objective of the World Footwear Experts Panel Survey is to collect information regarding the current business conditions within the worldwide footwear markets and disseminate this information to provide an accurate overview of the situation of the global footwear industry. The tenth edition of this online survey was conducted during the month of April 2024.
We have obtained 115 valid answers, 32% from Africa, 30% from Asia, 21% from Europe, 8% from South America, 7% from South America and 2% from Oceania. About 45% of respondents are involved in footwear manufacturing (manufacturers) or footwear trade and distribution (traders) and the other 55% in other footwear-related activities, including education and research (16%), trade associations (10%), consultancy (4%) and other activities (25%).
Previous Editions of this Bulletin can be found HERE