Companies

Portuguese women’s footwear brand Helena Mar enters the market

Apr 15, 2025 Portugal

The new Portuguese footwear brand was born within the PC Footwear factory to create discreet luxury women’s collections that celebrate individuality and style, combining comfort with timeless design

“Helena Mar is a Portuguese brand dedicated to creating women’s footwear that reflects youth, sophistication and discreet luxury. We believe that a pair of shoes is much more than an accessory – it’s a celebration of individuality and style”, said Júlia Nunes, brand manager of Helena Mar.

Combining comfort and design, “our goal is for a customer to buy a Helena Mar shoe and still be able to wear it in 20 years’ time. We invest in the best raw materials, with excellent production”.

The brand was first launched online in December 2024, with just a few styles to test the market, “and the feedback was very positive”. “Now, we’re launching the new Spring/Summer 2025 collection with different styles”, she said, as Helena Mar presented for the first time at the recent edition of MICAM in Milan.

“The only way to understand the product is to wear it”, emphasises the brand manager. “Helena Mar shoes combine classic, timeless design with superior comfort, because we believe that the basis of elegance is comfort”.

The brand is currently available in the online store and in the LOT shops in Porto and The Feeting Room in Porto and Lisbon.

Image Credits: helenamar.com

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