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Portuguese footwear honours the national culture

Mar 18, 2022 Portugal

The latest campaign promoted by APICCAPS pays homage to the works and main artists of the Portuguese scene, reinforcing the premise that the footwear industry is an ally of art

The Portuguese Footwear, Components, Leather Goods Manufacturers' Association has elected six Portuguese painters of reference (Amadeu de Souza Cardoso, Almada Negreiros, Eduardo Afonso Viana, José Malhoa, Júlio Pomar and Paula Rego) and two of the most talented national actors today, Albano Jerónimo and Anabela Moreira, to perform some of the selected artists most emblematic works.

The campaign intends to emphasize that the footwear sector, such as painting, cinema or music, represents an art form of the Portuguese tradition: “there is always magic in knowing how to do very well, with an author’s regard, in selecting the best materials, features, details and charms; made with care, time and dedication that lasts for generations”. At the same time, it is a sign of modernity “because it is alive and throbbing, and it walks with us every day”.

However, “more than praising national talent and portraying an identity, these campaigns aim to open one door to the outside world”, explained Luís Onofre, President of APICCAPS. “At their core, they intend to value the heritage of the past and what we do best, to make our quality and beauty appreciated by everyone. In an increasingly fast and unstable world, by intersecting with other talents and cultures, we intend to be an example of something that charms, continues, and lasts, but that is always improving itself towards the future”, he concluded.

Source and Image Credits: portugueseshoes.pt

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