Companies

Portuguese Business School and Sanjo launch exclusive sneaker edition

Jun 17, 2024 Portugal

The Institute of Economics and Management (ISEG) and the Portuguese footwear brand Sanjo have teamed up in a groundbreak collaboration to create an exclusive edition of sneakers

The Lisbon-based Institute of Economics and Management (ISEG) and the Portuguese footwear brand Sanjo have come together to create an exclusive edition of Sanjo x ISEG sneakers. This groundbreaking collaboration represents a historic moment, being the first sneaker launch by the Portuguese Business School. The initiative also reinforces ISEG’s commitment to creativity and innovation, at a time when the Institute is celebrating its 113^th anniversary.

With a long history and tradition of footwear manufacturing in Portugal, Sanjo is renowned for its rigorous sustainable production practices. This approach aligns with ISEG’s values of environmental and social responsibility, further strengthening the partnership between the two.

“The exclusive edition of Sanjo x ISEG sneakers is available in white and red and features the ISEG logo to symbolise the pride and identity of the institution. In addition, each pair comes with custom white and red laces, allowing wearers to further personalise their look”, the high education school said in a statement.

This initiative allows the Business School not only to commemorate an important milestone in its history, but also to promote a product that combines tradition and modernity, reflecting the essence and the values of a school with a rich heritage, capable of constantly reinventing itself and innovating.

The Sanjo x ISEG sneakers are available at the ISEG online store and at the AEISEG physical store located on the institution’s campus.

Source and Image Credits: apiccaps.pt

Portugal Footwear Partnerships Portuguese Shoes Sneakers