“The decision to host the winter edition of Pitti Uomo over three days instead of the usual four was born out of the consciousness of the delicate and transitional phase that we and our companies are living in Italy and abroad”, underlined Agostino Poletto, General Manager of Pitti Immagine. “We’re realistic and expect different [vendors and buyers] figures compared to the past,” he noted, adding that after monitoring the footfall of previous editions the board has decided to cut one day but stretch the opening hours for each of the three remaining days “for a more efficient concentration of everybody’s work,” he added.

Pitti Bimbo and Pitti Filati, dedicated to children’s wear and yarn collections, respectively, will also return to a physical format next year. So far, no dates for these events have been revealed.

The Pitti Connect digital platform, which was launched in July will also be part of the event next year, with improvements under progress to ensure exhibitors can use it without paying additional charge.

The trade show organizer also underline they are working to implement a range of protocols under the “Safer with Pitti” signature. Fortezza da Basso will have its spaces reconfigured, and the implementation of the so-called “green corridors” to facilitate the arrival of foreign buyers and attendees is aimed.

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