Pentland's 100-1-0 business strategy sets out three major targets to be reached by 2032. These are:
- To help 100 million consumers live positive, active, sustainable lifestyles;
- To improve the lives of one million people in our communities;

- To be a net zero business by 2032.

Sara Brennan, Positive Business Director at Pentland Brands, commented: “For nearly one hundred years we’ve been a pioneer of brands that make life better. But our world has changed, and we need to accelerate our actions. We know there’s much more work to be done, but everyone within the Pentland Brands family is passionate about helping to create a world that’s better, fairer and greener. Our teams are already working together on the initiatives that will help us to achieve our ambitious 2032 targets.”

Pioneering brands for good
According to Pentland, its portfolio of brands, including Speedo, Berghaus and Ellesse, amongst others, will increase their drive to create more sustainable products and services, including those which support emotional and physical wellbeing. They will also accelerate their focus on bringing communities together and supporting causes that matter to their consumers. By 2032, these actions will help 100 million consumers live positive, active, sustainable lifestyles.

Making life better
The group is committed to having 100% transparency across our supply chain, to help protect human rights and the environment. Pentland is also focused on giving 1% of profits to charity every year and, over the next ten years, its brands will donate half a million products to those most in need. By 2032, these actions will help improve the lives of one million people in our communities.

Driving a sustainable future
Through science-based carbon emission reductions and off-setting initiatives, Pentland aims its portfolio of brands to achieve net zero between 2024 and 2032. Initiatives include planting 50 million trees by 2032 to restore healthy forests, increase biodiversity and reduce extreme poverty.