With this announcement, the administrative body of the French fashion designers stands in the opposite direction to the recent schedule of see now, buy now, pioneered by Burberry, Tom Ford and Tommy Hilfiger, who revealed they will show "in season" and make their collections available immediately.

The proposition was evaluated by a task force consisting of CEOs and executives from Chanel, Dior, Hermès and Saint Laurent. Representatives from Balenciaga, Lanvin, Nina Ricci, Maison Margiela and more are on the board of the Federation, with unanimous vote against the new schedule.

For Ralph Toledano, President of the Federation, customers are informed on how things work, and he believes the time between collections showing on the runways and hitting stores builds up excitement. Toledano listed several reasons for the decision: the designer's process; the trouble of buyers and press viewing collections under embargo and images leaking; the complicated supply chain; the importance of delayed gratification in the luxury arena and the fact that the French fashion industry is thriving as it is.

Toledano did, however, acknowledge that for smaller "lifestyle and marketing-driven" brands for whom product is not the sole focus, consumer-facing, in-season shows are a useful promotional tool, although he recognized that these aren't brands that show on the Paris Fashion Week schedule, due to its strict selection process.