The Portuguese-based digital platform dedicated to the sale of footwear and accessories, with the support of the Kyaia group has launched a new initiative. From the 30th of March to the 31st of May, in an exclusive selection of Foreva, Fly London and Softinos footwear, 10% of the value of each pair sold will revert to supporting the National Health Service in the fight against the Covid-19 virus. The amount raised has already allowed a first offer of medical gowns to the National Health Service. However, the aim of the company is to deliver more material.

To participate, all consumers have to do is access the website (www.overcube.com) and explore the exclusive selection of the solidarity brands Foreva, Fly London and Softinos. The offers for women, men and children included in the campaign have a maximum value of 50 euros.

“Together we are the solution” is the name of this new initiative and is born from OvercubeCollectiva, the recently launched area of social responsibility of Overcube. A project born from the belief that brands should try to understand and act on initiatives to positively influence everyone's life.