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Optimistic expectations for footwear retail prices
76% of the respondents of the last edition of the World Footwear Business Conditions Survey expect footwear retail prices to increase over the next six months. The 10th edition of the World Footwear Business Conditions Survey results are now available
Expectations for the evolution of footwear retail prices are undoubtedly optimistic, with 39.1% of experts anticipating a strong (between 5% and 20%) or very strong (more than 20%) increase. Additionally, 37.4% foresee prices rising moderately (between 1.5% and 5%) over the next six months.
A minimal 4.4% of respondents expect prices to fall, while 19.1% expect them to stabilize.
As these projections are still influenced by the impact of moderate inflation, which is not decreasing at the same pace everywhere, it is unsurprising that this sentiment varies slightly among respondents in different locations. While most respondents in Europe expect prices to stabilize (45.8%) or to grow only moderately (41.7%), our experts in Africa and Asia anticipate prices to increase (89.2% and 82.9%, respectively), whether very strongly, strongly, or moderately.
Additionally, smaller organizations and producers are more optimistic regarding the evolution of footwear retail prices than traders or respondents in other lines of business.
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Contents
Executive SummaryBusiness Context
Health of the Business
Employment Level
Prices
Quantity
Difficulties
Retail Channels
Shift Towards Streamlined Production Lines is Anticipated
Influencer Marketing Evaluated as a Successful Tool for Footwear
About SurveyAbout the Survey
In 2019 the World Footwear has created the World Footwear Experts Panel and is now conducting a Business Conditions Survey every semester.
The objective of the World Footwear Experts Panel Survey is to collect information regarding the current business conditions within the worldwide footwear markets and disseminate this information to provide an accurate overview of the situation of the global footwear industry. The tenth edition of this online survey was conducted during the month of April 2024.
We have obtained 115 valid answers, 32% from Africa, 30% from Asia, 21% from Europe, 8% from South America, 7% from South America and 2% from Oceania. About 45% of respondents are involved in footwear manufacturing (manufacturers) or footwear trade and distribution (traders) and the other 55% in other footwear-related activities, including education and research (16%), trade associations (10%), consultancy (4%) and other activities (25%).
Previous Editions of this Bulletin can be found HERE
