Sérgio Cunha, the brand’s CEO, believes Nobrand has the ability to conquer people from all ages: “ I know people of advanced age who use Nobrand, but when you look at them, you wouldn’t give them their age”

Founded in 1988, Nobrand is an international brand with almost 1 300 points of sale. Europe continues to absorb the bulk of their production, but new markets are gaining importance. Outside the EU, China is becoming a winning bet. Also Colombia has been given special attention by the Portugal-based brand, and will become the home of the first Nobrand flagship store due to open in mid 2015. Located in Medellin, the flagship store will work as a test for the global store concept. The idea is to replicate the store in other cities at a later stage.

While opening the new stores, the group felt the need to create a new line. No Studio is a premium brand dedicated mainly to women, which will diversify the portfolio and assist the group while conquering new customers and markets.

The company employs 120 employees, producing an average of 2 500 pairs of shoes per day, and has an annual turnover of 65 million euros. A curiosity about the group resides in the fact that Nobrand is the Portuguese company who sells more footwear in Germany.

Video Credits: Portuguese Shoes TV