“Through a highly curated assortment of local and leading brands, along with select strategic partnerships, consumers will have access to and choice over the brands they want and need. Come October, Jet and Nike will be entering into a strategic partnership to create a curated and consumer centric experience, offering consumers Nike and Converse products in a fully branded experience. The initial assortment will include hundreds of products across apparel, footwear and accessories for men, women and children, including essentials for running, training and sportswear”, confirmed Jet.com.

The deal comes a year after Nike started selling some products on Amazon.com in a test. Walmart Inc acquired Jet.com for 3.3 billion US dollars in August 2016. Jet,com’s new arrangement with Nike is separate from its Wal-Mart test.

The new site promises a more “humanized shopping experience designed to inspire shoppers and reduce the time required to solve every day living needs.” Among the changes being made are:
• Localization: Beginning with New York, shoppers logging in to the site will see local imagery along with messages throughout the site.
• Tailored shopping: The site will make changes to the browsing experience based on the category understanding that consumers do not shop for groceries online in the same way they shop for clothing, electronics or other items.
• Personalization/Voice Activation: The new site promises smarter recommendations based on individual shopper preferences as well as more timely reordering alerts. Consumers using iOS devices will be able to use Siri to create and build shopping lists from Jet’s mobile app.

Jet is putting much of its focus on New York City where the company is close to completing a fulfillment center in the Bronx. Working with another Walmart business – Parcel – Jet will offer three-hour delivery windows to customers in the city. Catering to its urban base, checkout instructions will enable customers to provide customized instructions for delivery such as “leave the package with the doorman.”