World Footwear

Companies

Nike takes its first steps into metaverse

Nov 22, 2021 United States
Nike takes its first steps into metaverse
The company has filed several trademarks applications for various virtual goods, which indicates its intention to make and sell digital Nike-branded sneakers and apparel in digital worlds
According to the US Patent and Trademark Office, Nike has filed trademark applications to protect the brand in categories like ‘downloadable virtual goods’, ‘retail store services featuring virtual goods’ and ‘entertainment services’. The requests include the company’s name ‘Nike’, the ‘Just Do It’ slogan, the swoosh logo, the brands ‘Jordan’ and ‘Air Jordan’ and the ‘Jumpman’ logo.

CNBS has pointed out that the company posted new job openings related to the digital space, such as ‘virtual material designer of footwear’ and other ‘virtual design roles’.

It is not the first Nike’s venture into the virtual world. In May 2019, the Jordan brand collaborated with Fortnite by having characters wearing Nike-branded sneakers. Nike has also teamed up previously with the online gaming platform Roblox.


Image Credits: sneakersfreaker.com


Related Events

  • Dec
    2
    Dec 2-Dec 6, 2024 | New York, United States

    FFANY Market Week

  • Dec
    3
    Dec 3-Dec 5, 2024 | New York, United States

    Footwear Show New York Expo (FSNYE)

  • Jan
    25
    Jan 25-Jan 27, 2025 | Livonia, United States

    Michigan Shoe Market

  • Jan
    29
    Jan 29-Jan 30, 2025 | New York, United States

    Lineapelle New York

Related Organizations

  • PLC - Pensole Lewis College of Business & Design

    PLC - Pensole Lewis College of Business & Design

    United States
  • USRA - United Shoe Retailers

    USRA - United Shoe Retailers

    United States
  • The Museum at FIT

    The Museum at FIT

    United States
  • The Atlanta Shoe Market

    The Atlanta Shoe Market

    United States