World Footwear

Companies

Nike takes its first steps into metaverse

Nov 22, 2021 United States
Nike takes its first steps into metaverse
The company has filed several trademarks applications for various virtual goods, which indicates its intention to make and sell digital Nike-branded sneakers and apparel in digital worlds
According to the US Patent and Trademark Office, Nike has filed trademark applications to protect the brand in categories like ‘downloadable virtual goods’, ‘retail store services featuring virtual goods’ and ‘entertainment services’. The requests include the company’s name ‘Nike’, the ‘Just Do It’ slogan, the swoosh logo, the brands ‘Jordan’ and ‘Air Jordan’ and the ‘Jumpman’ logo.

CNBS has pointed out that the company posted new job openings related to the digital space, such as ‘virtual material designer of footwear’ and other ‘virtual design roles’.

It is not the first Nike’s venture into the virtual world. In May 2019, the Jordan brand collaborated with Fortnite by having characters wearing Nike-branded sneakers. Nike has also teamed up previously with the online gaming platform Roblox.


Image Credits: sneakersfreaker.com


Related Events

  • Nov
    19
    Nov 19-Nov 21, 2024 | Austin, United States

    The Running Event (TRE)

  • Dec
    2
    Dec 2-Dec 6, 2024 | New York, United States

    FFANY Market Week

  • Dec
    3
    Dec 3-Dec 5, 2024 | New York, United States

    Footwear Show New York Expo (FSNYE)

  • Jan
    25
    Jan 25-Jan 27, 2025 | Livonia, United States

    Michigan Shoe Market

Related Organizations

  • AAFA - American Apparel & Footwear Association

    AAFA - American Apparel & Footwear Association

    United States
  • Two Ten Footwear Foundation

    Two Ten Footwear Foundation

    United States
  • The Atlanta Shoe Market

    The Atlanta Shoe Market

    United States
  • USFMA - United States Footwear Manufacturers

    USFMA - United States Footwear Manufacturers

    United States