World Footwear

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New exhibition in London focus on sneakers

Mar 16, 2021 United Kingdom
New exhibition in London focus on sneakers
The new show will tell the story of sneakers and will open at the Design Museum, in London, on the 30th of April and will last until the 24th of October 2021
Opening on the 30th of April at the Design Museum, "Sneakers Unboxed: Studio to Street" is a major exhibition exploring one of the most universal design objects and worn by millions of people worldwide every day, the sneaker.

From trainers originally designed for specific athletic activities like the Converse Chuck Taylor All Star, the Puma Disc, and Nike Alpha fly Next%, the new show will offer visitors the possibility to learn how sneakers such as the Reebok Instapump Fury, the Vans Half Cab and the Asics Gel Lyte III have become cultural symbols.

Offering a journey through the design process behind some of the most technically inventive shoes of today with the adidas FutureCraft.Strung shoe-making robot designed by Kram/Weisshaar, Satoshi, a brand using blockchain certification and the world’s first biologically active shoes developed by MIT Design Lab and Biorealize for Puma.

The exhibition will also focus on the lucrative resale market that is currently valued at 6 billion US dollars in data visualisations from Stock X, before reliving the streetwear staple's high-fashion reinvention including sneakers by Balenciaga, Comme des Garçons and Y3 and runway looks from A-COLD-WALL* and Craig Green.

On display will also be the icons and collaborations that have shaped the sneaker scene over the years from Michael Jordan and Run-DMC to Kanye West, experience visuals and graphic work from Jamel Shabazz, Grace Ladoja, Simon Wheatley and Reuben Dangoor, and meet the designers working to make the industry more sustainable, Stella McCartney, Helen Kirkum and Alex Taylor.

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