New Chief Marketing Officer at Journeys
The US-based footwear company Genesco has appointed Stacy Doren as Executive Vice President and Chief Marketing Officer of the Journeys group. She joins the company from Levi’s
“Stacy is an exceptional marketing leader with a resolute commitment to consumer-centric strategies. Her brand-building capabilities and strategic foresight make her the ideal partner in shaping Journeys’ future chapters”, commented Journeys Group President Andy Gray, to whom she will report.
Doren spent 24 years at Levi’s, where she held a variety of leadership roles, culminating in a decade-long tenure as Vice President of Levi’s Americas Marketing. Most recently, she led a 50-person marketing team responsible for creative development, media, partnerships and activations, public relations, channel marketing, and brand environment for the company's largest business segment.
Gray believes that her “expertise in leading teams to flawlessly execute integrated marketing plans and her instrumental role in revitalizing global brands and aligning them with contemporary culture, position her perfectly to propel Journeys towards its next phase of growth and innovation”.
This appointment “symbolizes our increased pursuit of brand excellence to strengthen the relationship with our consumers and empower Journeys to stay at the forefront of youth culture in the years ahead”, he concluded.
Image Credits: chainstoreage.com
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