New chapter on Prada and adidas collaboration
The adidas for Prada Re-Nylon collection reimagines luxury sportswear through a sustainable lens, while celebrating the adidas Originals Forum and Prada’s Re-Nylon fabric
For the first time in the collaboration history’s, the collection includes ready-to-wear, accessories and bags, as well as elevated takes on the adidas models Forum High and Low silhouettes. Each piece, made in Italy contains Prada’s infinitely recyclable Re-Nylon fabric.
The Prada Re-Nylon textile, first launched in 2019, recycles plastic waste collected from oceans and textile fibre waste. It can be purified and recycled indefinitely without losing quality. Prada Re-Nylon reflects Prada’s commitment to sustainable practices, and the latest collection of the collaboration commemorates the most recent achievement of the luxury brand: the shift of the entire Prada production from virgin nylon to Re-nylon.
The new collection also intends to display the innovative character of both adidas and Prada. Thus, the collaboration includes a digital activation, which will invite fans of the collection to participate in the metaverse with the brands through open-source co-creation.
Image Credits: news.adidas.com
Related news
Related Events
Related Organizations
-
-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
-
World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
-
-
-
Media Partners
Media Partners
-
Revista del Calzado
SERMA
MPA Style
Shoes Report