World Footwear

Companies

New Balance’s tribute to automotive heritage

Aug 20, 2015 United States
A new limited-edition shoe created by New Balance is paying tribute to Michigan's industrial history

Premier, a Michigan retailer will have the exclusive to sell the new premium New Balance MiUSA 998 models, from the 22nd of August onwards.

The new model was announced as being a tribute to the 20th century automobile manufacturing history in the state of Michigan. A global, yet limited, release is scheduled to follow on the 5th of September at select New Balance retailers. Retail price is set at 220 US dollars.

The shoes, available in sizes 7-13, take their inspiration from early 20th century automobile manufacturing in Michigan, and were designed focusing on details evoking luxury cars of the early 1900s. Every pair comes with a hangtag set featuring a New Balance key and Premier license plate with the shop abbreviation "PRMR."


Related Events

  • Nov
    18
    Nov 18-Nov 19, 2024 | , United States

    PFA's Annual Symposium and Exhibition

  • Nov
    19
    Nov 19-Nov 21, 2024 | Austin, United States

    The Running Event (TRE)

  • Dec
    2
    Dec 2-Dec 6, 2024 | New York, United States

    FFANY Market Week

  • Dec
    3
    Dec 3-Dec 5, 2024 | New York, United States

    Footwear Show New York Expo (FSNYE)

Related Organizations

  • TUSPM Shoe Museum

    TUSPM Shoe Museum

    United States
  • USRA - United Shoe Retailers

    USRA - United Shoe Retailers

    United States
  • PLC - Pensole Lewis College of Business & Design

    PLC - Pensole Lewis College of Business & Design

    United States
  • FIT - Fashion Institute of Technology

    FIT - Fashion Institute of Technology

    United States