World Footwear

Companies

New Balance’s tribute to automotive heritage

Aug 20, 2015 United States
A new limited-edition shoe created by New Balance is paying tribute to Michigan's industrial history

Premier, a Michigan retailer will have the exclusive to sell the new premium New Balance MiUSA 998 models, from the 22nd of August onwards.

The new model was announced as being a tribute to the 20th century automobile manufacturing history in the state of Michigan. A global, yet limited, release is scheduled to follow on the 5th of September at select New Balance retailers. Retail price is set at 220 US dollars.

The shoes, available in sizes 7-13, take their inspiration from early 20th century automobile manufacturing in Michigan, and were designed focusing on details evoking luxury cars of the early 1900s. Every pair comes with a hangtag set featuring a New Balance key and Premier license plate with the shop abbreviation "PRMR."


Related Events

  • Apr
    6
    Apr 6-Apr 7, 2025 | Michigan, United States

    Metro-Michigan Women's Wear Market

  • Apr
    8
    Apr 8-Apr 10, 2025 | Palm Beach, Florida, United States

    Palm Beach Trendz

  • Apr
    8
    Apr 8-Apr 10, 2025 | Palmetto, Florida, United States

    Trendz West

  • Apr
    16
    Apr 16-Apr 17, 2025 | Nashville, United States

    Magic Nashville

Related Organizations

  • L&HCA - Leather & Hide Council of America

    L&HCA - Leather & Hide Council of America

    United States
  • AAFA - American Apparel & Footwear Association

    AAFA - American Apparel & Footwear Association

    United States
  • FIT - Fashion Institute of Technology

    FIT - Fashion Institute of Technology

    United States
  • Chicago School of Shoemaking & Leather Arts

    Chicago School of Shoemaking & Leather Arts

    United States