According to IFEMA, the fashion and footwear events MOMAD & ShoesRoom by MOMAD will be held in conjunction from the 6^th to the 8^th of February 2020.

The decision to join both events responds to the results of a survey made by IFEMA with the ShoesRoom by MOMAD participants: more than 70% of the respondents expressed the desire to have, once again, footwear in exhibition under the MOMAD umbrella.

IFEMA's Director of Trade, Ana Larrañaga, commented: "(IFEMA) have always supported the requests of the sector (...) Now, with the response of the exhibitors to this latest survey we support the conjunction of both events in a way to respond to a trend of the moment: Canal Boutique (Boutique Channel) by which stores offer all kinds of clothes and accessories, including footwear, in a single installation".

José Monzonís, Executive President of FICE, considered "interesting to resume this formula of collaboration" between sectors of fashion.

MOMAD will take place from the 6^th to the 8^th of February 2020 in IFEMA grounds.