MAGIC University will provide educational content for retailers, buyers, marketing professionals and fashion entrepreneurs. According to the organization, the aim of the initiative is “to act as a resource and continue to drive the global fashion industry forward by sharing knowledge, ideas, trends and tools from across the fashion marketplace”.

"The retail industry can be fragmented, due to the varying demographics the fashion industry serves", stated UBM Advanstar's Leslie Gallin, adding: "We are looking to elevate our engagement and provide more meaningful content to the fashion marketplace - in addition to the best product assortments on our show floors. One of the greatest benefits we can offer new and established retail industry professionals is MAGIC University. This resource breaks down some of the natural barriers found in acquiring tactical business information. It allows us to inspire retailers and designers to peer across different parts of the retail industry to find instruction, tools and ideas from seasoned industry veterans."

MAGIC University was launched with five tracks and content will be added on a quarterly basis. The first tracks are listed below:
• Omni-Channel Marketing
• Social Media
• Trends
• Consumer Demographics
• Product Design + Sustainability
 
Every August and February, the fashion industry gathers in Las Vegas for MAGIC, an influential event in the business (being held for over 85 years).

All information will be available in the following website: http://magicuniversity.co.