World

LWG and LN announce World Leather Day

Mar 30, 2022 World

The two-leather industry non-profits are introducing World Leather Day 2022, on the 30th of March, to encourage organizations within the industry to positively promote leather

In their first joint initiative since the announcement of a reciprocal membership agreement, Leather Working Group (LWG) and Leather Naturally (LN) have decided to introduce the World Leather Day on each 30^th of March. The goal is to raise awareness about the positive attributes of leather, conveying the message that leather is a durable, versatile and upcycled material. The two non-profits believe that “a future with greater connectivity, transparency and communication” will provide the industry with the opportunity to better help consumers overcome certain misconceptions about leather.

“Leather Working Group is centred around positive collaboration, and we are proud to be one of the initiating partners of World Leather Day. It is an exciting communications event that aims to raise awareness and give the industry a well-deserved moment of positive press”, commented Christina Trautmann, Head of Leather Working Group.

“Leather Naturally is pleased to be involved in organizing the World Leather Day to inspire brands, designers, and consumers about the sustainability of leather and the important role it plays in a circular society where nothing is wasted, everything can be reused, and ultimately is biodegradable”, added Egbert Dikkers, Chair of the Leather Naturally Management Board.

Image Credits: leatherworkinggroup.com

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