Companies

LVMH extends partnership with Alibaba

May 28, 2024 France

The French-based luxury group has extended its partnership with the Alibaba Group for the next five years to enhance its omnichannel strategies and digital presence in China

This extended partnership reflects LVMH's long term vision for growth and innovation in China. With a network of over 30 Maisons and divisions across mainland China and Southeast Asia, the luxury giant will access a wider range of Alibaba Cloud’s technologies to further optimise its business operations, enhance customer insights and streamline its supply chain management processes for the Chinese market. Recently, the conglomerate has started to integrate Alibaba Cloud’s generative AI capabilities, including Qwen, the latest version of its proprietary large language model (LLM) Tongyi Qianwen.

“Alibaba is already a key partner for our Maisons and the Group. The reinforcement of our partnership will help us to further accelerate our omnichannel business growth, and to keep on leveraging the transformative capabilities of cloud and AI technologies, along with Alibaba’s world-leading expertise in e-commerce operations. Our forward-looking collaboration will deliver unparalleled experiences to our clients throughout their high-end shopping journey”, commented Stephane Bianchi, Group Managing Director of LVM.

This deal builds on a foundation laid in 2019. Back then, LVMH adopted the data management tool Alibaba Cloud’s Dataphin to fuel the custom platform “LVMH ATOM”, which enables the luxury giant to tailor services specifically for their growing base of Chinese customers. Additionally, it has been using Alibaba Cloud’s PAI to create unique experiences across all its brands that cater to the specific preferences of Chinese consumers.

“Alibaba is pleased to enable a transformation of the high-end consumption experience with retail leaders like LVMH through our world-class technologies in cloud computing and AI”, added Eddie Wu, Chief Executive Officer of Alibaba Group. “This comprehensive partnership has elevated the retail experience for LVMH’s customers worldwide, including China-based consumers on Tmall. We look forward to continuing to build on the strong partnership and innovation journey with LVMH”, he concluded.

Image Credits: lvmh.com

China France Alibaba ecommerce Luxury LVMH Partnerships Strategy