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London Design Museum to feature sneakers and Prada

Nov 26, 2019 United Kingdom

The London-based museum announced its forthcoming exhibition programme for 2020. Sneakers and Prada amongst the scheduled exhibitions

Footwear and fashion will be under the spotlight next year in the Design Museum in London with two major exhibitions. Sneakers Unboxed: Studio to Street is an exploration into sneaker performance, subculture and fashion and will be open in May 2020. Then later in the year, in September, the first major museum exhibition of one of the world’s most influential fashion houses Prada. Front and Back will be an added reason to visit the Museum.

Sneakers Unboxed: Studio to Street Dates

Cult classics, limited edition silhouettes and rare colourways will go under the spotlight as the Design Museum steps into the world of sneakers for the first time. Sneaker design has revolutionised retail styles, taken hold of a subculture and sparked a phenomenal audience of sneakerheads from all over the world.
Divided into three parts – Performance, Street Culture and Fashion – the exhibition invites visitors behind the scenes and reveals the design process behind the most innovative kicks, be that self-lacing, 3D printed, made from 100% recyclables or cushioned with air bubbles.

Prada. Front and Back

This exhibition will offer unprecedented insight into Prada’s creative approach, inspirations and landmark collaborations. Facing the future, it will explore Prada’s transformation of the idea and practice of fashion and the continuing evolution of a global enterprise. Different sectors will reflect the idea of front and back, conveying both the surface of fashion and at the same time the creative and industrial infrastructure on which it depends.

Deyan Sudjic, Director and Curator, Prada. Front and Back commented: “We are delighted to announce our 2020 Programme, with a series of provocative exhibitions that will allow us to make the impact of design visible: from examining the technology and innovation that drive the sneaker industry to the transformation of our musical world through electronics. Through the prism of design visionaries such as Rem Koolhaas and Herzog and de Meuron, we will tell Prada’s remarkable story in fashion. By questioning every aspect of the design landscape through our exhibitions, public and learning programme, we can connect design with people’s everyday lives and passions.”

Image credits: designmuseum.com (Prada show)

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