Lemon Jelly: Winter is Coming
Lemon Jelly has always been fascinated by the free spirit of the artists, their creativity and their capacity for social intervention. Project Winter is Coming is the result of a new partnership of the brand with Circus Network to personalise their boots
Lemon Jelly has always been fascinated by the free spirit of the artists, their creativity and their capacity for social intervention and for several years the brand has been looking for a project that would allow them to connect fashion with the art world.
The opportunity came when the Circus Network invited the brand to combine art with Lemon Jelly products and so a collaboration with 10 national and international artists started. This group of people was selected to customize boots, leaving their personal and unique stamp on each one of them and making the winter more colorful and creative.
The choice fell on artists with different influences and different work areas, some of which were linked to illustration, others to urban art and graffiti. The challenge, however, was the same for everyone: make a pair of high boots in a unique piece of art, and make a limited and personalized edition of the side elastics for the boots.
Meet the artists and their customised boots HERE.
The limited and numbered edition of boots customized by the artists will be available for sale in the Circus Network store - to know the products visit the online store by clicking HERE.
Circus Network
Now a creative agency, art gallery and co-work space, the project started off as a crazy collaboration between Ana Muska and André Carvalho, back in 2012. The cultural hub aims to promote Portuguese talent, with a special emphasis on street art and illustration.