The goals vary from brand to brand, but prevention and solidarity are the drivers of most actions.

Portuguese-based footwear brand Lemon Jelly wanted to join this cause and launched the Pink Ribbon Edition, a special edition of the best-selling Frankie and Francesca boots. The two models are now presented in pink, “showing support for the women who inspire and for whom the brand works every day”, advanced Lemon Jelly.
 
For each pair of the Fita Rosa Edition sold, 2 euros will revert to Liga Portuguesa Contra o Cancro, a non-profit private institution focusing on health education and cancer prevention campaigns, which supports women in the prevention and diagnosis of breast cancer or who are facing the disease.

This special edition can be found on the brand's website, following this LINK.