According to Amílcar Monteiro, Kyaia’s CEO, “the whole sector is formatted to work with two collections a year and all its commercial structure is prepared to do that. This seasonality is being questioned by the climate and consumption habits, which are no longer the same. Now people are buying by necessity, not according to the time of the year”

As main advantages of the platform “the easiness of access to all available products, the flexibility in the purchasing process and cost reduction. This solution optimizes both production and product marketing times”, are listed immediately. However, more can be added, such as the possibility to reduce costs in sample production.

Rawcube: a new brand

Digital seems to be the word of the moment for the Kyaia Group, which just launched Rawcube, a 100% digital footwear brand: “There’s no limit for creativity here, not even for the launch of new models: everything happens at the distance of a click”. To Amílcar Monteiro, this is a solution that will gain scale in the next years. “When the first online stores appeared, everyone said that no one would buy shoes without seeing them and trying them on. Nowadays, millions of pairs of shoes are sold online and this it’s a growing business. If the cosnumer is on board to buy the product without seeing or touching it, why not convince the professionals that it is possible to work in a completely digital way?!”.

The new brand of the Kyaia Group will be the first available on Shoeply. The first collection will only have four unisex models and will not use leather. It will have an urban design, aiming to lauch a new model every three weeks”.