Kurt Geiger joins London's Oxford Street
The UK-based footwear and accessories retailer has opened a flagship concept store on Oxford Street, one of the most iconic shopping streets in London
“This new store design is one of the key ways in which we are communicating our brand story and it is not by chance that we are showcasing this first in London, our home and the city that inspires us. We are thrilled to open on Oxford Street, one of the most iconic shopping areas in the city”, commented Neil Clifford, Chief Executive at Kurt Geiger.
Envisioned by its Chief Creative Officer Rebecca Farrar-Hockley and realised by architect Stefano Ripoli, the space aims to showcase the company's British spirit and love of colour, with rainbow-toned glass reminiscent of stained glass, a focal floral wall, illuminated antique brass shelves and display cases with eccentric fringed details, all offset by concrete ceilings and walls from the inherited interior.
“It's about showing customers exactly how I perceive the brand; I think the store immediately gives a real sense of us”, added Farrar-Hockley.
Image Credits: theindustry.fashion
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