"We know our customers grew up watching the Teletubbies, so we wanted to appeal to their inner child and that nostalgia factor but with a modern spin to make it more palatable and exciting for adults who watched the show. We created a collection that truly reflects the essence of each character which was not only talkable but also stayed true to our ethos", commented Uzair Ahmad, chief executive at Koi.

The collab release consists of 11 playful styles of vegan shoes that reflect the colourful personalities of the show's globally recognizable characters Tinky-Winky, Laa-Laa, Dipsy and Po – "and even one for Naughty Noo Noo", highlighted Koi.

The collection includes the brand's best-selling Mary-Janes featuring a Teletubby head on the toes, the brand's classic lace-up military boots made from PU vegan leather adorned with a Teletubbies print, and Koi's platform, heeled ankle boots in short vegan fleece, available in the tubby colours of purple, green, yellow and red. The brand even came up with a tribute to Dipsy, with the Tubbytronic patent vegan boot featuring a fluorescent green trim and chain detailing, as well as a beheaded Dipsy head fastened at the side.

But the "most daring product" is the limited edition 'Noo Noo' boot, which pays homage to the classic show's friendly vacuum cleaner and will most likely become a collector's piece: available in sky blue, it features a chunky platform sole and Noo Noo’s googly eyes. "As always, the range had to have a shock factor, and it also represents the intrinsically weird and wacky energy of Koi - something that we know resonates with our audience", concluded Uzair Ahmad.